两会Global Sights｜“首发”与“悦己”：贵州“新消费”如何与世界对话？How Does Guizhou’s New Consumption Engage with the World?

“首发经济”与“悦己经济”，这两个关键词在2026年贵州省政府工作报告中亮相。它们所描述的不仅是拉动消费的具体措施，更勾勒了一个内陆省份以“消费”为媒介，主动与世界建立联结的积极探索。

The keywords Debut Economy and Self-Love Economy appeared in Guizhou Province's 2026 Government Work Report. They describe not only concrete measures to stimulate consumption but also outline the active exploration of an inland province using consumption as a medium to build connections with the world.

如果说“村字号”IP以质朴热烈的乡土叙事赢得世界目光，那么“首发经济”则代表了一条更为自觉的全球化路径：通过引入国际知名品牌的首店与首发活动，一座城市在全球消费语境中的位置与身份得以被塑造与彰显。

If the Village IPs have captivated the world with their vibrant narratives, then the Debut Economy represents a more conscious path toward globalization. By attracting international brand flagship stores and debut events to establish their first locations in Guizhou, a city's identity in the global consumer landscape are actively shaped.

“全球机器人6S店”贵州首店

当一家国际品牌的旗舰店决定落户贵阳，这个行为本身便是一种直接有力的语言：这里的消费活力、营商环境与开放姿态，已能够进入全球商业体系的主流视野，并获得专业认可。这份底气，进一步为贵州，注入更具全球辨识度的商业内涵。

When a global brand decides to set up a flagship store in Guiyang, the act itself is a direct statement: the consumption vitality, business environment, and open attitude here have entered the mainstream view of the global business system, garnering professional recognition. This confidence further injects recognizable commercial substance into Guizhou.

“首发”旨在建立“可信”，“悦己”意在引发“向往”。政府工作报告将“悦己经济”与国潮IP、非遗夜市等具体场景并置，指向一种策略性的转变：从希望世界“看见我”，转向邀请世界“体验我”。

Debut aims to establish credibility, then Self-Love seeks to spark aspiration. The Government Work Report places Self-Love Economy alongside tangible scenarios, signaling a strategic shift: from hoping the world sees us to inviting the world to experience us.

贵阳万象城跨年活动现场热闹非凡

当一段记录贵州山野徒步或非遗手作的短视频，能够触动远在柏林的年轻人，激发其亲身体验的向往时，“悦己经济”便已悄然完成了一次成功的价值输出与情感连接。它将深厚的文化积淀，转化为跨越国界的快乐与松弛，让来自贵州的自然风光与风土人情，成为一种被直接感知的生活提案。

When a short video documenting a Guizhou intangible cultural heritage craftsmanship resonates with a young person in Berlin, sparking a desire for firsthand experience, the Self-Love Economy has quietly succeeded in cultural export and emotional connection. It transforms deep cultural heritage into joy and relaxation, turning the unique local culture from Guizhou into an appealing lifestyle proposition.

爽爽贵阳·爱乐之城音乐会

“首发”与“悦己”，一外一内，共同展现了贵州消费叙事的革新。前者借用国际通行的商业语言，为贵州的现代性与开放度提供背书；后者用全球共通的情感逻辑，为贵州的独特性赋予魅力。

Debut and Self-Love, one external-facing, the other internal-facing, together showcase the innovation in Guizhou's consumption narrative. The former employs the universal language of global business to endorse Guizhou's modernity and openness; the latter uses globally shared emotional logic to imbue Guizhou's uniqueness with allure.

二者合力，指向一个更为深远的追问：在全球商业版图中，除了拥有令人惊叹的“他乡风景”，贵州是否也能成为一种令人心动的“理想生活”样本？这或许才是“新消费”命题之下，最值得期待的篇章。

Their combined force points to a more profound question: On the global map, beyond being a breathtaking exotic landscape, can Guizhou also become a compelling model of ideal living? This is perhaps the most anticipated chapter underlying the New Consumption proposition.